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The Jazberry brand kit.
One page with everything: the name and why it works, the handles, the palette with hex codes, the type, and the tone of voice. Copy from here rather than eyeballing a screenshot.
Name
Jazberry
Jaz + berry. Playful, warm and easy to say out loud — it reads as a small independent brand rather than an agency. Written lowercase in the logo (jazberry) and capitalised in body copy (Jazberry).
- Says it once: no spelling it down a phone line, no hyphen, no silent letters.
- Owns a colour: "berry" hands us a palette anchor for free.
- Ages well: sweet without being childish, so a grown-up product can live under it.
- One handle everywhere: the username and the web address are the same string.
Tagline
Sweet on you.
Secondary line for shop listings and ads: Website templates with a soft spot for pretty.
Handles
The handle is the address.
The username and the domain are one identical string, so every mention on social doubles as a working web address — nothing to spell out, nothing to remember separately. Reserve the whole set at once, even the platforms you do not plan to post on yet.
- Primary domainjazberry.shop
- Backup domainjazberry.co
- Emailhello@jazberry.shop
- Pinterest@jazberryshop — no dot allowed
- Fallback if taken@jazberrystudio
Instagram, TikTok and Facebook all accept a period in a username, so the handle can match the domain exactly. Pinterest allows only letters, numbers and underscores — drop the dot there and use @jazberryshop. The bare @jazberry is already taken by someone else; never build artwork or printed material around it.
Colour
Blush & champagne.
Soft pinks and warm creams carrying a deep berry for anything you are meant to click, with gold reserved for small decorative marks. Plum replaces black entirely — pure black is never used anywhere in the brand.
Core five
Support tones
Rules that keep it legible
Contrast, checked.
Every pairing below was measured, not guessed. The gold is the only trap in the palette — it is beautiful and it fails as text on cream, so it stays decorative.
- Plum on cream — 11.8:1, passes AAA
- Berry on cream — 5.2:1, passes AA
- White on berry — 5.4:1, passes AA
- Champagne on plum — 9.8:1, passes AAA
- Gold on cream — 2.3:1, decorative only
- Rose is a surface, never a text colour
Logo
A leaf growing out of a web page.
The mark alone works as an avatar at 32px; the full lockup — mark, wordmark and subline — is for wider spaces like the footer. Two files are canonical: a standalone icon and the full lockup, both transparent PNGs.
- Use the original PNG files as they are — do not recolour or edit the mark.
- The wordmark is always lowercase, always Fraunces, never letterspaced.
- Do not add a drop shadow, an outline, or a gradient to the mark.
- In tight spots like the navbar, use the mark with the text wordmark; in wide spots use the full lockup.
Type
Fraunces & Plus Jakarta Sans.
A soft variable serif for anything that should feel warm, and a friendly geometric sans for everything you have to read carefully. Both are free on Google Fonts.
Display · Fraunces 600
Pick your pretty.
Display italic · Fraunces 400
a soft spot for pretty
Body · Jakarta 400
Every template is a finished site, not a pile of blocks. Real copy, real pages, real forms — swap in your own words and you are done.
Eyebrow · Jakarta 600
Jazberry templates, endlessly yours
Voice
Warm, plain, slightly funny.
Say the real thing
"You will be live tonight" beats "rapid deployment workflow". If a sentence could appear on any competitor's site, rewrite it.
Kind, never cutesy
Warmth comes from being useful and honest. No baby talk, no exclamation marks stacked three deep, no "hey gorgeous".
Admit the limits
Say what a template cannot do before the visitor finds out. Being upfront early saves you disappointing someone later.